Videos are quickly becoming the preferred way to view ads, and it’s no secret that’s where the industry is headed. Over the past few weeks I’ve been checking out a ton of video ads lately and I thought several of them where worthy of emailing to friends. However; after about 20 minutes, I realized that email would be massive. So, I figured why not put together a list here for everyone to see.
Here are a few great video ads. Which one is your favorite?
1. Carlsberg puts friends to the test
2. Bad Mother Fucker
3. Code School
4. OREO Separator Machine #1 – Creator: Physicist David Neevel
5. Dove Real Beauty Sketches
6. Heineken – The Candidate
I’ve always been fond of those blog posts that give you the top 5 this, top 5 that, little top 10 topping for dessert. Plenty of these lists are filled with hype and glorious narratives of what the best of the best are… not so fast.
Below is the only list in 2013 you’ll need to read. It is in my eyes; the law. Ok, Ok, I’ve had a little too much holiday pie and cookies and despite my new year resolution to hit the gym every day in January – only 2 days in the new year, and that resolution has already bit the dust.
Fear not, I traded in bench press and leg curls in order to bring you this list of what I absolutely believe will be important items and trends in the Digital, IT, and Creative world over 2013.
Keep reading…
Last night I was doing a little research, seeing what other people are doing in hopes to spark another big idea. I was of course watching my favorite baseball team the St. Louis Cardinals in their playoff game against the Washington Nationals (which we won by the way 11-4). I decided to see who the Cardinals agency was.
Well, it didn’t take long to find out it was an agency called HLK. Waylon used to be the agency of the redbirds, but as it closed, 2 former employees started HLK, and thus the Cardinals move as well.
After checking out their website, I clicked on a few of the Cardinal commercials and thought they were really cleaver. So, I wanted to share those with you in hopes it might help someone spark an idea.
Enjoy!
See them here.
In the past banks and credit card companies have always enticed consumers to sign up for a particular card — while you reap the benefits of 500,000 airline miles, or maybe a cool million hotel points. What happens when payments become mobilized? Will credit card companies still fight for the same subscriptions?
Let’s for a moment pretend that cash is obsolete and all you have is your mobile phone, which of course includes your “mobile wallet”. As you slide through Target at the all red checkout lanes, you take out your mobile phone and tap the app to scan your payment…
It’s at this moment where a connection happens between product and consumer that could literally mean billions of dollars to marketers and advertisers, and here are a few ways I see the “SMART” consumer taking advantage:
- Because your purchase history is likely being tracked, I would expect coupons at time of checkout. Much like airline miles, because you’ve purchased over 100 boxes of Fruity Pebbles, you now get 5% off all General Mills brands.
- The revival of mail circulars. Yep, I said it… you know, the trash you normally use to clean the patio window. Again, because your being tracked in the purchases you make, Visa now knows you spend $120 a month on chemicals for your lawn so why not send a dedicated circular offering coupons for lawn care?
- Reward Cards are now Reward Apps – and they aren’t free. Sure, you can get a free version, but it will contain ads – which would be a highly effective way to market your product.
- Think about this, Consumer goes into his wallet to use his discount app, gets another discount ad for a timed geo purchase. Meaning that before leaving the store, you can take an additional 10% off all ridding lawn mowers. Act now though, because once you leave the store… the deal goes away.
So, you see the advantages of Mobile wallets are there. We just have to consume the thought of how the user experience changes. Traditional marketing principles still apply, but the ways they messages are being delivered are much different. It’s personal, it’s local, and it’s starting to be exactly what the consumer needs. Credit card companies will always make their money; it’s the business they are in. Now it’s up to us to define a clear path between customer and consumer and create powerful messaging that is targeted for the individual consumer.
Look, we all have our acronyms — TGIF, LOL, BRB, BYOB, SMH, TTYL, ROFL, LMFAO (no, not the band), IDK, and of course the favorite… OMG.
But what you’re doubtful to see on a teenager’s text conversation is a new one; SoLoMo. It stands for Social, Local, Mobile. It’s meaning is true to the nature of technology and where technology is going.
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