Over the past few weeks, myself and the Director of Optimization here at On Ideas have been reviewing/auditing our offerings in the Optimization, Dashboard and Analytics category. It’s no secret that every client should have the opportunity to review how a campaign worked or how it’s currently performing. This is the only fool-proof way to make quality business decisions moving forward.
At On Ideas, we use several enterprise level platforms such as Adobe Site Catalyst, IBM Coremetrics, Simply Measured, and more, to tackle and make large business decisions for our clients. It’s something we take very serious and thus the need for the proper analytic tools. While doing a bit of research for a rather decent sized client who uses the regular ole’ free Google Analytics, I came across a few really helpful articles that I wanted to share. These articles should help you get granular in viewing your analytics as well as help show off a bit of nerd power in your next client meeting. Last, and most importantly, they should help you make better business decisions.